Carole Addison-Goyne

Carole has been in the aromatherapy, botanical perfumery, and natural products field for the past three decades, and she is the Founder of Nomad Botanicals, a luxury aromatherapy and natural perfume company, based in Petaluma, CA. She has been fortunate to study with world-renowned mentors along her path, including Kurt Schnaubelt, PhD and Mandy Aftel, who are both international authorities and best-selling authors in their fields. Carole apprenticed and worked with Kurt Schnaubelt, PhD for years, teaching aromatherapy certification seminars and overseeing his essential oil business. Carole has also received several Natural Perfumery Slow Scent® Certifications from Mandy Aftel and continues to find some of her greatest joy in teaching about this timeless craft. Additionally, Carole was influenced by the pioneering botanical legacy of Horst Rechelbacher during her 15-year tenure as an executive with Aveda.

Through the years, Carole and her husband, Scott, have distilled essential oils in Northern California, and they were also engaged in the development of bringing to market medicinal and aromatic plants from Morocco, through a USAID project.

In the midst of all of these endeavors, Carole earned her MBA and also followed her nose to Aveda where she spent a decade and a half in an executive leadership role. Through Carole’s collective experiences, the concept of Nomad Botanicals was born. With a dream team beside her, the Nomad journey continues to evolve with vibrancy each day. Creating and sharing high quality aromatherapy lifestyle products with people around the world is Carole’s dream come true.

Outside of Nomad Botanicals, Carole is part of the educational team for Land of Verse, where she is the Aromatherapy Teacher in the Herbal Medicine Certification Program. She also serves as a Director on the Board of Directors for HenHouse Brewing Company, which she and her husband co-founded after converting some of their essential oil stills into brewing equipment. She has also dedicated herself to community service, from chairing the MBA Alumni Forum at Sonoma State University in recent years to her current stewardship, serving as Secretary on the Board of the Sonoma Valley Certified Farmers’ Market. Carole’s involvement in her local community reflects her core values of being grateful and giving back.